 |
|
|
| Geberit shows up at the ISH China 2010 |
| Beijing, March 10, 2010 |
|
As the top exhibition brand in the sanitation, heating & air conditioning industry, ISH China 2010 - China International Trade Fair for Sanitation, Heating & Air Conditioning was held from March 10th to 12th, 2010, at the China National Convention Center in Beijing.
After the impressive performance at the ISH 2009 exhibition in Frankfurt, Geberit concentrated its’ efforts again on ISH China 2010 in Beijing, and becomes one of the highlights of the exhibition with its highly reputed Same Floor Drainage systems concept, as well as some innovative sanitary designs.
The Geberit booth has been designed with white / blue colours, which is in line with the brand visual identity, and emphasized specifically the interactions with the visitors. The huge eye-catching Same Floor Drainage model in the middle of the booth, as well as the live demonstration and interactive lucky draw attracted great attention and active participation from the professional visitors.
As the official sponsor to the ISH China 2010, Geberit was invited to deliver specific presentations at the 2 major forums during the trade fair, incl. the "Hygiene & Modern bathroom design" at the "Forum for 2010 Beijing Architectural Decoration Design and Intl. Bathroom Design Trends", and the "Same Floor Drainage concept" at the World Plumbing Day Technical Forum "Plumbing - Vital to Global Health".
In 2010, Geberit China formally launched its ambitious market development strategy for the next 5 years. Geographic expansion, new market segments as well as distribution channel development are defined as the key growth engines. With the show-up at the ISH China 2010, Geberit wishes to communicate this positive message to the market, and meet potential business partners from this platform.
|
|
|
|
|
|