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| First showroom dedicated to filling and flush valves opened |
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It may not immediately come to mind when thinking about the big ceramics production centers in the world, but Chaozhou in South China is possibly the biggest of them all. Over 10% of the worlds' sanitary ceramics originate from Chaozhou. More than 1000 ceramics producers have settled here, with unfamiliar names like Oulu, Bolo or Gllo. The whole city of 200.000 people is a sea of ceramics advertising.
This is the place Geberit has chosen for opening its first shop dedicated only to OEM customers. It is invested and operated by a Geberit OEM distributor but designed and installed following strict guidelines from the Geberit China Marketing.
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To have a distribution partner is in itself a novelty as this is the first time Geberit is selling filling and flush valves not directly to industrial customers. The distributor will focus on delivering superior service to the multitude of small customers located in this region and will use this shop as a showcase to rapidly develope the market.
A small ceremony on Feb. 03 at the shop in the presence of selected customers as well as senior representatives from the Chaozhou government and the Chaozhou ceramics association, followed by a seminar focusing on the advantages of installing Geberit branded valves, marked the event. |
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| © 2012 Geberit Shanghai Investment Administration Co., Ltd. - All rights reserved. |
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